Welcome to the WALK family
“It’s time to close the value-action gap”
Team
& Leaders
ALICE PAISLEY-CARRUTHERS
CEO & FOUNDER
WALK emerged from the synergy of our founder Alice's diverse career, merging her experiences as a model, insights gained from a Master’s in Sustainability, and 11 years as a consultant for process improvement in supply chain, finance, sales, and operations.
During the first semester of her master's degree, Alice encountered a pivotal challenge when she was booked to walk for a fashion brand whose practices did not align with her changing values. This moment highlighted a gap in the industry for a framework that could harmonise personal ethics with corporate behaviour.
Motivated by her experience, Alice envisioned a solution—a sophisticated value-alignment tool designed to evaluate and synchronise a brand’s social and environmental actions with both the personal values of its collaborators and its own stated ethics. This realisation led to the creation of WALK, a tool dedicated to empowering individuals and brands to authentically embody their commitment to sustainability.
our partners
We are working with STAR Lab at the Weatherhead Center for International Affairs at Harvard University to scientifically validate our value alignment assessment using behavioural science and moral philosophy
POWER IN NUMBERS
71%
of consumers prefer buying from companies aligned with their values
83%
of millennials stress the importance of value alignment
“If a retailer was called out for greenwashing, would you be willing to buy from them if they took action in response and publicly committed to making positive changes?”
50%
of consumers are willing to purchase from a retailer if they publicly commit to making positive changes.
24%
of consumers are unsure.
Only 25.9% said no.
WALK VALUEs
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All aspects of the value chain are public and traceable, allowing consumers and stakeholders to verify where and how products are made, and understand the social and environmental impacts of the product.oes here
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Focuses on minimizing the environmental impact of fashion production, including reducing greenhouse gas emissions, conserving land and water resources, and minimizing waste.
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Emphasizes sustainable practices such as creating timeless, high-quality pieces, offering repair and take-back services, renting garments, and using recycled or upcycled materials, coupled with clear product care instructions.
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Aims to eliminate the use of toxic chemicals in the production process, ensuring safer products for consumers and less environmental pollution.
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Advocates for the ethical treatment of animals used in fashion production and promotes alternatives such as vegan products that do not use animal-derived materials.
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Combats exploitative practices like modern slavery and child labor by ensuring fair working conditions and rights for all workers in the supply chain.
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Promotes a diverse and inclusive industry by empowering underrecognized groups, supporting artisan and local community practices, and ensuring equal opportunities within all business operations.
